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Marketing to college students |
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| Marketing to college students is not
easy, but we have a marketable product with incentives
to eliminate that problem. With the youngest at 16 and
the oldest 26, college students are quite impressionable.
If they become familiar with your brand during their college
career, you have a good chance at building a life long
customer. It is much less expensive to grab their attention
now than later in life when their brand loyalties are
set |
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Today's college students have tremendous
spending power. According to the National Center for Educational
Statistics, More than 15 million US college and university
students spend well over $100 billion annually.
Full time students have even more money than average.
According to Campus Concepts 4 million full time students
spend $30 billion alone. From this, $23 billion is spent
on necessities and $7 billion is spent on 'Pizza and Beer'
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